Pushing content in a two-way network

摘要

An apparatus and method enable multicasting a reply to a request for a module to a plurality of receivers on an interactive television network. Requests for multiple modules are packaged into a single request to be transmitted to a broadcast service provider. A request is multicast to a plurality of receivers on the interactive television network and the response to the request is multicast to the plurality of receivers. A user device determines whether to request a module by accessing a list of modules to be multicast by the broadcast service provider within a specific time period. The user device determines whether to perform an action upon accessing a directory listing modules present in a carousel of a broadcast service provider.