发明名称 System and method for selling on-line and off-line advertising in content delivered to a display screen
摘要 A method for selling on-screen advertising based on the relative page percentage an advertisement consumes on a paginated page displayed on a user's display. The invention includes a payment model for on-screen advertising based on "eyeball space" and placement. In one embodiment, paginated adaptable pages with advertising panes are authored and adaptable advertisements are created to fit the advertising panes. Advertisements are then sold based in part on a percentage of on-screen display space they occupy.
申请公布号 US2006111970(A1) 申请公布日期 2006.05.25
申请号 US20040997520 申请日期 2004.11.24
申请人 MICROSOFT CORPORATION 发明人 HILL WILLIAM;COOPER MICHAEL S.;SALESIN DAVID
分类号 G06Q30/00 主分类号 G06Q30/00
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