摘要 |
A method for selling on-screen advertising based on the relative page percentage an advertisement consumes on a paginated page displayed on a user's display. The invention includes a payment model for on-screen advertising based on "eyeball space" and placement. In one embodiment, paginated adaptable pages with advertising panes are authored and adaptable advertisements are created to fit the advertising panes. Advertisements are then sold based in part on a percentage of on-screen display space they occupy.
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