发明名称 |
SYSTEMS AND METHODS FOR SELECTING DIGITAL ADVERTISEMENTS |
摘要 |
<p>Described herein are methods and systems for choosing digital advertisements to send to a user's computer while protecting private information. When a user performs a search using a public site, the user's search information is stored in a database. The system builds a profile for the user based on the public search information, which can be used to select advertisements for delivery to a Web site accessed by the user. The system can also select advertisements based on information gleamed from a user's private (desktop) searches. For example, the system can use the content or category in which a user is searching to choose advertisements.</p> |
申请公布号 |
WO2006053275(A2) |
申请公布日期 |
2006.05.18 |
申请号 |
WO2005US41114 |
申请日期 |
2005.11.09 |
申请人 |
COPERNIC TECHNOLOGIES, INC.;BURNS, DAVID, M. |
发明人 |
BURNS, DAVID, M. |
分类号 |
G06F17/30 |
主分类号 |
G06F17/30 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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