A SYSTEM AND METHOD FOR LEVERAGING HEALTH CARE AT A POINT OFSALE

摘要

A novel pharmacy messaging system, method and computer program product that
leverages healthcare by providing functionality enabling the generation of
targeted messages for enhancing the patient''s experience while waiting for
their prescription to be filled. The invention addresses directly the issue of
leveraging healthcare by optimizing the customer time spent waiting to have
their prescriptions filled, and particularly, by driving "foot-traffic" to the
local pharmacy and successfully transforming patient wait time into a
potential revenue generating opportunity for companion products. The pharmacy
messaging system delivers targeted messages to patients based on their
prescription information and one or more of their demographic, healthcare
payor, claims, and past purchase history.