<p>A system for increasing consumer affinity for a brand associated with a sponsor, comprising a server computer hosting a Web site accessible over a computer network. The server computer provides sub-user access to the Web site through a client computer connected to the computer network, wherein the Web site enables a sub-user affiliated with a user to exchange messages with one or more other sub-users. The server computer provides user access to the Web site through a client computer connected to the computer network, wherein the Web site enables the user to exercise control over the affiliated sub-user's exchange of messages with one or more other sub-users. The server computer stores in a database a message list associated with the user, the message list including one or more exchanged messages subject to the user's control.</p>
