| 发明名称 |
CUSTOMIZATION OF PROMOTIONAL MATERIAL THROUGH USE OF PROGRAMMABLE RADIO FREQUENCY IDENTIFICATION TECHNOLOGY |
| 摘要 |
<p>A device communicates with a radio frequency identification ("RFID") device (102) that is associated with an item (500). The device selects a promotional incentive for the item (500) and programs the promotional incentive into the RFID device (102) at one of the following events: point-of-decision to purchase the item, point-of-purchase of the item, or point-of-distribution of the item.</p> |
| 申请公布号 |
EP1483701(A4) |
申请公布日期 |
2006.04.05 |
| 申请号 |
EP20020789877 |
申请日期 |
2002.11.25 |
| 申请人 |
MOTOROLA, INC. |
发明人 |
WODKA, JOSEPH, F.;COLLINS, TIMOTHY, JAMES;RAKERS, PATRICK L.;RACHWALSKI, RICHARD, STANLEY |
| 分类号 |
B42D15/10;G06K17/00;G06Q20/38;G06Q30/02;(IPC1-7):G06F17/60 |
主分类号 |
B42D15/10 |
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