| 摘要 |
A system and related techniques automatically analyze Web search and oth er activity, to generate locality-selected results based on not just the user's location, but also the business or other content provider's location and the degree of loc al intent in the user's query. The locality or region to the user may be identified, for instance, by the presence of geographic clues or indicators in the general content of the Web site, for instance, the presence of ZIP codes, telephone numbers, town names or other semantic or other indicators which have some geographic connotation in searc h terms, key words or other query or semantic inputs. The user's degree of local inte nt may be automatically analyzed as well, for instance by the presence of terms such a s "car repair" or "pizza restaurant" which may suggest the user intends to locate local goods, services or providers. The search service may then access a content database to identify ads or other media or content which match or correspond to the detected locality or region, such as ads for local restaurants, car dealerships, physicians or other services or products, and which correspond in location, working radius and degree of localness to the user's query. Because the delivery of localized search results according to the invention is specifically filtered for user-driven local intent, advertisements and other media or content may be delivered which better matc h the user's search objectives.
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