| 摘要 |
A method of and apparatus for allowing a user using a communications device to interact with first media material that is broadcast on a first broadcast channel y a first broadcast media source and second media material that is broadcast on a second broadcast channel by a second broadcast media source, the first media material and the second media material include a first media item and a second media item, respectively, the first media item and the second media item are associated with a first representation of the first media item and a representation of the second media item, respectively, that are received and presented by a broadcast reception device while the broadcast reception device is tuned to a third broadcast channel. The method includes maintaining in a temporary storage an item identifier, the item identifier identifies one of a first media item-related information and a second media item-related information. Additionally, when the broadcast reception device is tuned to the third broadcast channel and presents the first representation of the first media item, the method includes providing the item identifier as a basis for identifying the first media item-related information, the first media item-related information is a basis for a response to an interactivity activation made in reaction to presentation of the first representation of the first media item by the broadcast reception device. When the broadcast reception device is tuned to the third broadcast channel and presents the first representation of the second media item, the method includes providing the item identifier as a basis for identifying the second media item-related information, the second media item-related information is a basis for a response to an interactivity activation made in reaction to presentation of the representation of the second media item by the broadcast reception device.
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