CONTENT PERFORMANCE ASSESSMENT OPTIMIZATION FOR SEARCH LISTINGS IN WIDE AREA NETWORK SEARCHES

摘要

The relevance of search results given by search engine (102) and the user's favorable experience with the search engine (102) are improved by automatically detecting and removing search listings which are unusually infrequently selected by users from among other search listings. Data representing presentation of individual search listings as part of search results (208) and data representing selection of such search listing by a user (202) are accumulated and analyzed (204) to evaluate performance (212) of the search listing. Rates of selection of search listings are compared to rates of selections of search listings in similar and different positions within search results sets. Search listings with unusually low selection rates are marked from removal from the search database (208) and/or are demoted from generalizing matching mechanisms to more specific matching mechanisms. Parameters of the accumulation and performance evaluation (210) are adjusted according to the search volume of the search listing.