User-defined electronic stores for marketing digital rights licenses

摘要

Systems and techniques for marketing license rights in digital media involve providing a library of digital media for which users can purchase individual digital media licenses and hosting multiple online user-defined stores. Each online user-defined store offers a subset of the digital media in the library of digital media and is associated with a user account. A credit is allocated to a user account based on a purchase of a digital media license if the purchase is related to an online user-defined store associated with the user account.