| 摘要 |
PURPOSE: A method for selling products using a PPL(Product In Placement) is provided to increase the convenience of a purchaser by providing electronic documents for an advertisement of a product advertisement in case that the user selects moving pictures of the product, and by enabling the purchaser to connect to a consultant of a selling server under the guidance of the consultant and purchase the product. CONSTITUTION: A selling server edits moving pictures in order for an electronic document for an advertisement of a PPL product and an application program using a moving picture editing unit to connect through a hyperlink(S10). The moving pictures edited are downloaded to a purchaser terminal through the selling server(S12). In case that a purchaser selects images of a specific product including a PPL advertisement, an electronic document including detail information is displayed(S14¯S16). In case that a purchaser selects a product purchasing in the electronic document, the purchaser terminal is automatically connected to a consultant of the selling server via a network. An application program equipped with a transaction document is executed(S18¯S20). In case that the purchaser is connected to the consultant, the purchaser inputs a sort and a volume of the product selected(S22).
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