System and method for forming business alliances

摘要

A method for forming a strategic alliance between two or more entities is disclosed. The strategic alliance may be formed between the two or more entities to jointly manage the development, marketing, distribution and/or sale of a product and/or service sold to consumers through retailers. A joint business plan may define the goals and requirements of the strategic alliance. Each entity may contribute personnel and resources to program units for implementation of the joint business plan. The described methods of forming a strategic alliance may be used in any industry.