METHOD AND APPARATUS FOR PROCESSING A VIDEO SIGNAL, METHOD FOR PLAYBACK OF A RECORDED VIDEO SIGNAL AND METHOD OF PROVIDING AN ADVERTISING SERVICE

摘要

A method for processing a broadcast video signal includes identifying a first advertising component within the video signal; creating control information based on predetermined characteristics of the first advertising component; and recording the video signal and the control information to form an encoded video signal, which is arranged in such a manner that a second advertising component is substitutable for the first advertising component based on a playback status of the encoded video signal.