RULES FRAMEWORK FOR DEFINITION AND EXECUTION OF END-USER RULES LOGIC

摘要

A system and/or methodology that enables personalization as a platform service for applications via a rich data view. More particularly, the subject invention provides for a rich data view to be rendered to an end-user whereas management of the data can be effected (e.g., personalized) thereafter. In other words, the invention enables a user to establish and access personalized mechanisms via a rich data view. The personalized mechanisms are based upon rule-based logic with respect to application data types.