| 摘要 |
A multimedia system over an electronic network, and the corresponding method of use for combining targeted advertising and on-demand rendering with a data swarming, multicasting, or time-shifted delivery. In a system that has business or technological constraints which prevent the encoding and/or the transmission of individually customized media content objects, in combination with an ad-hoc system, a delivery of one or more media content objects and a script list is performed in order to enable the rendering of one or more media content objects in accordance with information from the script list. Additionally, according to an embodiment, the system enables the insertion of watermarking information. In another embodiment, log file information are recorded and analyzed for decision making purposes. In another embodiment, lookup redirection techniques are disclosed when strict uniqueness of a transferred object is required.
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