| 摘要 |
The present invention provides a platform for enabling an online advertising marketplace. Methods, systems, and apparatuses are provided for computerized management of advertising campaigns using the platform. Computerized methods and systems are provided that facilitate or automate management of advertising campaigns, including advertising campaigns or campaign components that use sponsored search result listings. Information relating to advertising campaigns and advertising campaign performance is collected from disparate sources, integrated, and utilized to facilitate determination of optimal ad campaign strategies as well as to facilitate management of ad campaigns and implementation of ad campaign strategies.
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