发明名称 |
RESULTS BASED PERSONALIZATION OF ADVERTISEMENTS IN A SEARCH ENGINE |
摘要 |
Personalized advertisements are provided to a user using a search engine to obtain documents relevant to a search query. The advertisements are personalized in response to a search profile that is derived from personalized search results. The search results are personalized based on a user profile of the user providing the query. The user profile describes interests of the user, and can be derived from a variety of sources, including prior search queries, prior search results, expressed interests, demographic, geographic, psychographic, and activity information. |
申请公布号 |
WO2006012120(A2) |
申请公布日期 |
2006.02.02 |
申请号 |
WO2005US21943 |
申请日期 |
2005.06.21 |
申请人 |
GOOGLE INC.;HAVELIWALA, TAHER, H.;JEH, GLEN, M.;KAMVAR, SEPANDAR, D. |
发明人 |
HAVELIWALA, TAHER, H.;JEH, GLEN, M.;KAMVAR, SEPANDAR, D. |
分类号 |
G06F7/00;G06F17/30;G06Q30/00 |
主分类号 |
G06F7/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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