CENTRAL MANAGEMENT SYSTEM FOR MOBILE ADVERTISEMENT SERVICE

摘要

In a mobile advertisement service system for use in electronic commerce between a customer, an enterprise, and a mobile communication carrier, an origination terminal of the customer downloads a VM (Virtual Machine) client application, runs the VM client application to create a message, and transmits the created message to a destination terminal. An MAS (Messaging Advertisement Server) administrator terminal (200) provides a tool for creating enterprise information and advertisement copy to be inserted into the created message. An SMS/MMS (Short Messaging Service/Multimedia Messaging Service) server (300) recognizes and classifies an identity number associated with the enterprise information and the advertisement copy and transmits the enterprise information and the advertisement copy along with the message of the origination terminal. An MAS (400) interworking with the SMS/MMS server (300) inserts the enterprise information and the advertisement copy into the message to be transmitted to the destination terminal.