| 摘要 |
A first content is received and presented to a user on a television (TV) platform ( 16 ). A second content is also received and presented concurrently to the user. In an interactive TV platform ( 16 ), a user selects the second content. In one aspect, the first content is advertising content ( 40 ) and the second content is information content ( 46 ), electronic mail content ( 42 ), downloadable file content ( 44 ), or program content ( 32, 34, 36, 38 ). In another aspect, the first content is program content ( 32, 34, 36, 38 ) and the second content is one of information content ( 46 ), electronic mail content ( 42 ), advertising content ( 40 ), and downloadable file content ( 44 ).
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