Advertising medium e.g. placard holder, for advertising e.g. optical information of product, has data storage unit and transmitting device arranged such that data is transferred to cell phone of person within device transmission range

摘要

The medium an integrated data storage unit and data transmitting device that are arranged such that data e.g. background information of product, stored in the storage unit can be transferred to an end terminal e.g. cell phone, of a person within transmission range of the device using Bluetooth. Markings (22) indicate possibility of content transmission, and a pushbutton arranged at a support unit (12) is pressed to trigger a request.