Apparatus and method for blocking television commercials with a content interrogation program

摘要

An apparatus and method is disclosed for blocking specific television commercials from the viewer's television based upon the characteristics of the television commercial and replacing the commercial with television content located by a content interrogation program. The content interrogation program seeks out television content based upon a user search term specifically for use as contingent programming to replace the blocked commercial. The content interrogation program can have multiple search terms and provide prioritized multiple searches to identify multiple segments to play in spaces created by blocked commercials.