Methods and systems for generating a trade calendar

摘要

Methods and systems consistent with the present invention provide for generating a trade calendar. A trade calendar module launches a query comprising search criteria for searching information pertaining to trade promotions. The trade calendar module then populates a trade calendar with information responsive to the query, including each trade promotion that meets the search criteria. The trade calendar module also causes the trade calendar to be displayed the trade calendar. The trade calendar simultaneously displays marketing activities corresponding to a portion of the information in the trade calendar.