| 摘要 |
Methods and systems consistent with the present invention provide for performing integrated promotion planning. A first sever receives baseline demand information from a second server. The baseline demand information is an estimate of consumer demand for a specified product from a specified retailer. The first server calculates incremental information reflecting an increase in demand due to a trade promotion involving the specified product and retailer, then sends the incremental information to the second server. The second server generates an alert when the baseline demand information and incremental information indicate that demand exceeds supply.
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