A facial exercise device permits different muscle groups in a user's face to be exercised. The device includes an elastic strap assembly configured to grip a user's head, and a pair of pad assemblies that contact the user's face. The strap assembly preferably defines tensioned strap junctions that press the pad assemblies firmly against the user's face. Each junction is formed by three lengths of strap that radiate in different angular directions so that lateral forces applied by the straps to the pad tend to cancel. The pad assemblies displace along tensioned straps to permit positioning to accommodate different users and to exercise different muscle groups.