| 摘要 |
A method and system of integrated television and direct mail advertising with a value-added pricing approach, which integrates television advertising with direct mail from a sole source broadcaster. The broadcaster markets television air-time to direct-mail advertisers and adds a value-added direct mail incentive at no cost to transition them into new-media advertising. The direct mail component comprises a monthly circular with cross-media tactics, such as contests, promotions, coupons, and other incentives, which are cross-referenced between the dual media advertisements. The cross-referencing of the direct mail circular in television advertising, and vice versa, makes the dual-media advertising truly integrated in its approach.
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