| 摘要 |
The method of the present invention is an improvement on existing internet searches, and particularly paid searching systems such as auction-based commercial search engines. According to the method of the present invention, internet search results are generated based upon the location of the user. An advertiser's rank in a search result list or the amount paid by an advertiser for a click-through is affected by the location of the user and/or the relative distance between the user and the advertiser's physical location. The price that the advertiser will pay in response to the click-through is dependent not only on the amount that the advertiser is prepared to pay, but also on the location of the user, which could be determined by the geographic position of the user or the geographic distance between the advertiser's physical location(s) and the user's location. |
