发明名称 |
METHODS AND APPARATUSES FOR PAY-PER-CALL ADVERTISING IN MOBILE/WIRELESS APPLICATIONS |
摘要 |
Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements on mobile/wireless media channels. In one embodiment, a method includes: assigning a telephone number to an advertiser, one of the telephone number and a reference to the telephone number to be included in an advertisement provided to an end user via a wireless media; and, monitoring telephone connections to the telephone number to bill the advertiser for the advertisement in response to each telephone connection to the telephone number. In one embodiment, a method includes: a first party providing an advertisement to a mobile device on behalf of an advertiser, the advertisement to include at least a reference to a telephonic connection with the advertiser; and, the first party collecting a fee from the advertiser in response to a telephonic connection being established between the advertiser and customer. |
申请公布号 |
CA2566312(A1) |
申请公布日期 |
2005.11.17 |
申请号 |
CA20052566312 |
申请日期 |
2005.05.04 |
申请人 |
UTBK, INC. |
发明人 |
AGARWAL, ANUJ;ALTBERG, EBBE;AHUJA, NITIN;FABER, SCOTT;HALSTEAD, MARK ARTHUR BUCHLER;VAN DER LINDEN, SEAN |
分类号 |
G06Q30/00;H04L12/16;H04M15/00;H04M15/08;H04Q7/22;H04Q7/34 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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