Display device drive apparatus and drive method

摘要

An apparatus includes a detecting section for detecting a brightness level of a screen image of a video signal as an area brightness level for each of a plurality of display areas on a display screen; and an adjustment driving section for comparing the area brightness levels with each other and driving the display device by a driving signal representing the screen image so as to form a brightness level distribution of the screen image according to adjustment characteristics determined in accordance with the difference between the area brightness levels.