发明名称 System and method for broadcasting advertisements
摘要 A broadcast system provides consumers with inducement to consume portions in which they may not have an active interest, such as commercials. To dissuade consumers from leaving the vicinity of the broadcast receiver or from switching to other broadcasts while a first broadcast airs such a portion, the first broadcast is augmented by a second content entity calculated to be of interest to the consumer. Interaction is required of the consumer in order for him to receive the second content entity, which necessitates his presence and attention.
申请公布号 US2005240981(A1) 申请公布日期 2005.10.27
申请号 US20050165994 申请日期 2005.06.24
申请人 NOKIA COPORATION 发明人 NIEMINEN ARI
分类号 H04H20/30;H04H20/33;H04H60/91;H04N7/00;H04N7/08;H04N7/173;(IPC1-7):H04N5/445;H04N7/16;H04N7/18;G06F13/00;G06F3/00 主分类号 H04H20/30
代理机构 代理人
主权项
地址