发明名称 |
DETERMINING AD TARGETING INFORMATION AND/OR AD CREATIVE INFORMATION USING PAST SEARCH QUERIES |
摘要 |
<p>Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ad creative content for an ad having the document as a landing page. Query information may be tracked on a per document level, a per domain level, etc. The determined ad information may be used to automatically populate an ad record, or may be provided to an advertiser as suggested or recommended ad information.</p> |
申请公布号 |
WO2005098713(A2) |
申请公布日期 |
2005.10.20 |
申请号 |
WO2005US10840 |
申请日期 |
2005.03.30 |
申请人 |
GOOGLE, INC.;AGARWAL, SUMIT;RENAKER, PEARL;SMITH, ADAM |
发明人 |
AGARWAL, SUMIT;RENAKER, PEARL;SMITH, ADAM |
分类号 |
G06F17/30;G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06F17/30 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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