Method and apparatus for adaptive personalization of navigation

摘要

A system for dynamically adaptively personalizing at least one navigation control for a web site. Based on collected behaviors for a user, at least one navigation control is dynamically updated to link to a portion of the web site that may be of most interest to the user. Personalized navigation controls for accessing portions of the web site can be dynamically arranged on the web page displayed to the user. Additionally, the personalized navigation may be employed to drives screens of a mobile or living room device.