Method and system of customer data visualisation using a series of icons to represent an individual customer's interactions with a merchant

摘要

A customer data visualization system comprises: interaction data maintained in computer memory representing interactions between customers and merchants; a retrieval device configured to retrieve from computer memory interaction data involving an individual customer; obtaining, from the retrieved interaction data, customer data associated with the individual customer; an icon generator configured to generate and display at least one variable icon and a plurality of fixed icons representing at least part of the customer data, the at least variable icon including at least one customer value indicator.