<p>A process for producing titania from a solid, iron-containing titaniferous material (such as ilmenite) is disclosed. The process includes a first step of treating iron-containing titaniferous material under conditions that reduce ferric ions to ferrous ions in the titaniferous material. Thereafter the process include steps of leaching treated titaniferous material and forming a leach liquor that includes an acidic solution of titanyl sulfate and iron sulfate and recovering titania from the leach liquor.</p>