| 摘要 |
When a service requested by a user is provided by communication, a mapping unit uses a prescribed function to map (convert) information that has been entered the auser in order that the user may receive provision of service, or information that has been gathered or acquired in the course of execution of a call connection or communication service. A service generating unit, which generates a service for the user, generates added value (e.g., content) based upon the result of mapping, applies this added value to the service requested by the user and provides the service to the user. Alternatively, on the basis of a converted value obtained, a modification is applied to a service provided by an information provider or to the specifics of the service, and the modified service is supplied to the user.
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