METHOD AND APPARATUS FOR PROVIDING CROSS-CHANNEL PROGRAMMING

摘要

Within a digital television environment comprising an operator, a distribution network, at least one set-top box (32), the set-top box (32) is communicatively associated with at least one viewing device, an apparatus and method for using interactive applications within a digital television environment, the apparatus and method assisting in implementing cross channel programming such as used within typical channel, the apparatus and method comprising an interactive digital application loaded and executed within the at least one set-top box (32) for registering viewers for timely channel change associated with pre-determined route built by centralized server.