ASSIGNING TEXTUAL ADVERTISEMENT BASED ON ARTICLE HISTORY

摘要

PROBLEM TO BE SOLVED: To provide a method of selecting textual advertisements for display on web page based on user history.

SOLUTION: In the method, a user accessing a web site is identified. Keywords in articles displayed on web pages viewed by the user are identified and stored in a user profile. The advertisements displayed on a current user selected web page are based on keywords from the articles viewed by the user in the past that are stored in the user profile.

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