| 摘要 |
A method of recording and aggregating data related to visitor activity in an online auction environment, and of providing that data to a plurarity of online auction sellers for the purpose of improving the marketing of their online auctions. The present invention is comprised of computer programming code embedded in an online auction page, a dynamic tracking computer program that resides on a web server that receives and logs the data transmitted by said embedded code, and a computer program that resides on a web server that interprets and assembles the logged data into activity reports for auction sellers. Such reports include most and least popular search terms, most and least popular search variables, most and least popular item categories, most and least popular search terms within specific categories, most and least popular sorting methods, most and least popular days of the week, most and least popular times of the day, and others, including the rise and fall of the popularity of said search terms, categories, variables and methods over time.
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