摘要 |
<p>A system and a method are directed to targeted graphical advertisements, whi ch may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based a t least on a price parameter amount offered by the entity.</p> |