ADVERTISEMENT MANAGEMENT PROGRAM, METHOD AND DEVICE

摘要

PROBLEM TO BE SOLVED: To precisely predict the advertising effect of an interactive media.

SOLUTION: A method includes a step for providing a plurality of advertisements 601-60mon a plurality of interactive media 501-50m; a step for measuring the reactivity (reaction parameter) of a target reaction for the plurality of advertisements 601-60m; a step for measuring a recognition rate (recognition parameter) about the recognition of each advertisement for a target by conducting a questionnaire for the recognition; a step for analyzing the relationship between the reactivity and the recognition rate; and a step for predicting the advertising effect of the subject of ad placement according to the relationship.

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