ASSIGNING TEXTUAL ADS BASED ON ARTICLE HISTORY

摘要

A method of selecting textual advertisements for display on a web page based on user history. In the method, a user accessing a web site is identified. Keywords in articles displayed on web pages viewed by the user are identified and stored in a user profile. The advertisements displayed on a current user selected web page ar e based on keywords from the articles viewed by the user in the past that are stored in the user profile.