PROGRAM, METHOD AND DEVICE FOR INVESTIGATING CUSTOMER ATTITUDE, AND PROGRAM, METHOD AND DEVICE FOR ANALYZING CUSTOMER ATTITUDE

摘要

PROBLEM TO BE SOLVED: To relieve the feeling of burden of a customer and to obtain an effective investigation result about customer attitude.

SOLUTION: This method for analyzing customer attitude includes the steps for: reading an article code and a privilege flag to identify an article 101in which the customer is interested from an IC tag 201attached to the article 101among the articles 101to 10n; confirming the customer attitude (such as reasons of purchase when the article 101is purchased, reasons of non-purchase when the article 101is not purchased and requests) about the article 101; and storing information about the customer attitude in a storage part 42 by associating the information with the merchandise code.

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