ELECTRONIC VALUE PROVIDING SYSTEM, BROADCAST RECEIVING TERMINAL, SERVICE SERVER, AND ELECTRONIC VALUE PROVIDING METHOD USED FOR THE SAME

摘要

PROBLEM TO BE SOLVED: To provide an electronic value providing system capable of realizing effective sales promotion activities.

SOLUTION: A broadcasting station 1 performs data broadcasting together with images and voice broadcasting. When a TV receiving terminal 2 receives an electronic value and link information related to the electronic value by means of data broadcasting, the electronic value and the linked information are stored in the TV receiving terminal. The TV receiving terminal 2 is connected with a service server 3 by using the received link information, the link information being set to be relevant to the electronic value. The service server 3 transmits a demand to conduct marketing communications or the like at an one to one relationship regarding commodities and various service related to the electronic value. The TV receiving terminal 2 prepares answer in response to the demand, and returns the answer to the service server 3 as intention data committed by a user. The service server 3 transmits newly prepared data of the electronic value in response to contents of the answer for the demand.

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