Delivery of moving images according to reception condition of recipient

摘要

An apparatus for delivering moving images to a client apparatus includes a unit configured to acquire an indication of a reception environment of the client apparatus, a block classifying unit configured to classify blocks of a still image corresponding to each frame of the moving images into one ore more blocks of interest and one or more blocks of no interest in response to importance of the respective blocks, and a coding unit configured to encode the still image corresponding to each frame of the moving images, the coding unit reducing codes with respect to the blocks of no interest ahead of the blocks of interest, wherein an amount of the code reduction is increased on a block-specific basis as the reception environment deteriorates.