发明名称 |
Dynamic marketing based on client computer configurations |
摘要 |
A system and method for dynamically marketing products and/or services to an end user of a device over a network based on a stored configuration profile of the client device are disclosed. The method generally comprises identifying at least one advertisement campaign according to a rules engine, applying the rules of the rules engine to the end user device profile, generating an advertisement campaign request containing a listing of at least one of the identified advertisement campaigns, transmitting the advertisement campaign request to an advertisement server over a network, receiving a dynamic advertisement application from the advertisement server, and executing the dynamic advertisement application for presenting the at least one advertisement campaign to the end user of the device.
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申请公布号 |
US6895387(B1) |
申请公布日期 |
2005.05.17 |
申请号 |
US20000596890 |
申请日期 |
2000.06.19 |
申请人 |
NETWORKS ASSOCIATES TECHNOLOGY, INC. |
发明人 |
ROBERTS M. BEAUCHAMP;REVASHETTI SIDDARAYA B.;BALASUBRAMANIAM CHANDRASEKAR;KATCHAPALAYAM BABU;LINGARKAR RAVI |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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地址 |
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