发明名称 Dynamic marketing based on client computer configurations
摘要 A system and method for dynamically marketing products and/or services to an end user of a device over a network based on a stored configuration profile of the client device are disclosed. The method generally comprises identifying at least one advertisement campaign according to a rules engine, applying the rules of the rules engine to the end user device profile, generating an advertisement campaign request containing a listing of at least one of the identified advertisement campaigns, transmitting the advertisement campaign request to an advertisement server over a network, receiving a dynamic advertisement application from the advertisement server, and executing the dynamic advertisement application for presenting the at least one advertisement campaign to the end user of the device.
申请公布号 US6895387(B1) 申请公布日期 2005.05.17
申请号 US20000596890 申请日期 2000.06.19
申请人 NETWORKS ASSOCIATES TECHNOLOGY, INC. 发明人 ROBERTS M. BEAUCHAMP;REVASHETTI SIDDARAYA B.;BALASUBRAMANIAM CHANDRASEKAR;KATCHAPALAYAM BABU;LINGARKAR RAVI
分类号 G06Q30/00;(IPC1-7):G06F17/60 主分类号 G06Q30/00
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