发明名称 DELIVERY OF ADVERTISING TO TELEPHONE USERS
摘要 In one embodiment, advertisements are delivered to a telephone user by detecting an interest by a user in a destination telephone number (202), determining a category of the destination telephone number (204), and providing the user an advertisement based on the category of the destination telephone number (206). For example, a call by a user to a destination telephone number may be detected. A database may then be consulted to determine if the destination telephone number belongs to a particular category of businesses (e.g., restaurant, movie theater, air line,...). If so, advertisements for similar businesses may be provided to the telephone user. Among other advantages, this allows for delivery of relevant advertisements to telephone users.
申请公布号 WO2005041540(A2) 申请公布日期 2005.05.06
申请号 WO2004US31832 申请日期 2004.09.28
申请人 CLARIA CORPORATION;MCFADDEN, JEFFREY A 发明人 MCFADDEN, JEFFREY A
分类号 G06Q30/00;H04M3/487 主分类号 G06Q30/00
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