Organic electro luminescense display apparatus and application thereof

摘要

A technology for reducing the so-called "phosphor burn-in" phenomenon where the variation of luminance arises by reducing display luminance of a certain pixel caused by deterioration in a display apparatus constituted by an organic electro luminescence element is provided. In the display apparatus, when displaying an image acquired by an image acquiring unit, luminance substantially same as average luminance of the acquired image is set to a non-display area where the image is not displayed.