Location-specific communication of broadcast content

摘要

A method of location-specific communication of content comprising transmitting a signal including the content from a transmitter (5) over a wireless broadcast link to a broadcast cell (7) and selectively responding to the content at a receiver (23) situated in the broadcast cell. The transmitted signal comprises a destination code (14) associated with the content (10) and identifying a destination part (8) of the broadcast cell for the content. The receiver (23) stores a reception code identifying a reception part of the broadcast cell, and the receiver responds selectively to the content (10) in the event of correspondence between the destination code (14) and the reception code. The destination code (14) and the reception code may identify at least one cellular telephone cell (8) situated at least partially within the broadcast cell. If the user terminal also includes a cellular telephone receiver, the from the cell identification data in the received cellular telephone signals. If the user terminal also includes a GPS terminal, the reception code may be derived from the GPS signals. The reception code may alternatively be entered manually.