Ordering method for television advertisements over the Internet, wherein the advertiser and broadcaster agree a price based on the audience demographics

摘要

The advertiser visits the broadcasters website (220) and supplies a set of predetermined demographic constraints (210) relating to the advertisement audience. The broadcaster then determines a price (230) for the advertising spot based on the demographic constraints supplied. If the advertiser accepts the prices , the advert is transferred to the broadcaster for insertion into the motion picture broadcast (238) to the target user (235). Independent claims are included for (1) A method of determining a price for an advertising spot. (2) A system for ordering an advertising spot. (3) A computer readable medium to perform the method of ordering an advertising spot. (4) A computer readable medium to perform the method of determining a price for an advertising spot. (5) A system for determining a price for an advertising spot.