发明名称 |
Selecting ads for a web page based on keywords located on the web page |
摘要 |
A system for use on computer servers on a network serving client computers for selecting an advertisement to be presented among a plurality of possible advertisement candidates based on key words. When a client computer requests a document from a server on the network, the system considers words contained within the document and compares them to a set of key words for each possible advertisement of a plurality of possible advertisements. The system selects an advertisement to be presented with the information where a key word associated with the advertisement matches one or more words in the document. If more than one advertisement qualifies, the system considers a price value of each advertisement and a relevance score for each word, which is a function of proximity to the start of the document, to determine which advertisement will be presented.
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申请公布号 |
US2005091106(A1) |
申请公布日期 |
2005.04.28 |
申请号 |
US20030694643 |
申请日期 |
2003.10.27 |
申请人 |
RELLER WILLIAM M.;NOLAN SEAN P. |
发明人 |
RELLER WILLIAM M.;NOLAN SEAN P. |
分类号 |
G06Q30/00;(IPC1-7):G06F17/60 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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