CONTENT DISTRIBUTION SYSTEM, BIDDING SERVER, AND DISTRIBUTION SERVER

摘要

PROBLEM TO BE SOLVED: To provide a content distribution system receiving a bid for advertisement to be inserted in presently distributed digital contents and inserting the successful advertisement in the digital contents for distribution to users and to provide a bidding server and distribution server.

SOLUTION: The bidding server 4 receives bid amounts and the identification codes of advertisement files from terminal equipment 5 of advertisement providers and writes the identification code of the advertisement file having the highest bid amount on a database 2. The distribution server 1 reads the advertisement file indicative of the identification code of the advertisement file written on the database 2 from a database 6 and inserts the advertisement file in the digital contents for distribution to the terminal equipment 3 of the users.

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